About

Effective technology for the next generation of farmers

Tractr is a small UK business with a simple goal: bring effective technology to agriculture — specifically to new and young farmers who have been priced out and talked down to by legacy farm software.

What we believe

• Affordability is a feature. Farm software that only works for big holdings doesn't move the industry forward.
• Accessibility matters. No jargon. No 200-page manuals. If a new farmer can't be productive in five minutes, we've failed.
• Your data is yours. Export it any time. Take it anywhere. No lock-in.
• Hardware shouldn't be a tax. So we're building DIY EID reader kits at a fraction of the enterprise price.

What we're working on

The Tractr web and mobile app — already live, used by UK livestock farmers every day to replace paper records and learn from their own data. And the DIY EID reader kit, currently in development and opening for pre-orders soon. Join the waitlist.